With the likes of Nike and the BBC putting a huge push on their advertising of Women’s Football – we are seeing and hearing a lot more of the game, especially in the UK. Both the Scotland and England Women’s national teams have qualified for the 2019 World Cup in France against teams such as Argentina and Brazil. This has been a huge achievement for British sporting teams. Here is an insight into how Women’s Football.
Bend It Like Beckham Effect
In 2002, the film Bend It Like Beckham was released – a film about an Indian/English girl breaking cultural rules with her talent of bending the ball…like Beckham! It was a move towards equality within sport and especially football. With women becoming more and more visible – commenting, presenting shows and referring in the men’s games.
Equal Pay Within Sport
Its common knowledge that male footballers make an absolute fortune – around £50,000 a week. Where as female footballers don’t make anywhere near this amount. This is partly to do with advertising and TV showings. More people prefer to watch the mens league rather than woman’s however is this because mens football is shown more? Male footballers are like celebrities in all the magazines and newspapers and all over TV. If we can get the FA or the SFA to encourage the support of women’s football and televise it more we can increase the pot of money going into women’s football.
The USA, Scotland and England women’s teams have smashed records more than their male counterparts. With all three teams making it to the 2019 World Cup – something Scotland and the USA have failed to do since 1998. The Womens teams have been far more successful in recent years so why shouldn’t people want to support them. With the lead up to the World Cup in France the BBC, Nike and other big brands have advertised very heavily on Women’s football. A recent campaign saw hundreds of billboards with the statement ‘They’re Better Than You ̶T̶h̶i̶n̶k̶ ‘